Who we are.

Yerba Studios was founded at 5000m in the Peruvian Andes. If this doesn’t sound normal to you, it shouldn’t.

What we’ve come to realize is that normal only gets you so far. In our previous careers, we wore the normal hat for some time and grew tired of conformity, judgment, and working in service of others’ dreams.

At our core, we believe that individuals should be empowered to craft their own voice and values and create a way of life that honors who they truly are.

This belief is infused in our DNA. And it shows in everything we do.

From leaving home to run through the mountains of South America to fusing our diverse backgrounds to tell powerful stories and cultivate a community of dreamers and heroes, we are taking a different approach to EVERYTHING.

Welcome to Yerba Studios.

Collectively, we’ve studied Software Engineering, Political Science, Entrepreneurship, Economics, and Psychology. We’ve delved into the world of filmmaking, narrative therapy, design theory, and community building, and we’ve cut our teeth working in AI research, brand strategy, product innovation, web design, and digital marketing.

We also LOVE exploring and have spent our lives playing in the outdoors.

We’re built on a foundation of relentless curiosity. Whether it’s exploring the external world or turning inwards to understand something new about ourselves, our journey moves in all directions, all the time.

We’re here to learn and grow as individuals and along the way share our lessons and knowledge in service of helping others do the same. We’re creative storytellers and we believe that any dream, hero, idea, desire, story, goal, or passion can become reality if you’re surrounded by the right people and have the right mindset.

Our mission is to empower the unsung hero in every human through creative storytelling.

By fostering a connective community of influential brands and unique individuals, crafting powerful visual stories through film, and using our platform to empower and uplift, we hope to do just that.

Meet the Team

  • Chris Foy

    Founder | Director | DP

  • Jessen Gibbs

    Founder | Director | Writer

  • Luke Strahm

    Cinematographer

  • Josh Turner

    Cinematographer | Drone Pilot

  • Devon Allowits

    Writer | Photographer | Translator

  • Mel Mah

    Advisor: Producer @ Sony

  • Hagar Goldberg

    Neuroscientist: Empathy and Social Behavior

  • Kylan Gibbs

    Advisor: Head of Product @ Inworld AI | X-Bain | X-Deepmind

  • Peter Ocko

    Advisor: Writer and Producer @ AMC

  • Dave Boerger

    Advisor: Content and communication strategy